Jan 16, 2011 7:30am EST
the model of henry and laurie penix, you set seemingly impossible goals. >> we want to set a goal, make it lofty and we'll do whatever we can to drive and meet that goal. >> it would be the next looming deadline, creating a working zoom that become the make-a-break deadline for their business. >> no one quit, they would go sometimes 24 hours a day and catch a few hours of sleep here and there and get right back on it. because this wheel was moving, the deadline was approaching and we had to do it. >> with the crush of press waiting to see the award-winning products, the zomm prototypes were ready just 24 hours before the show. >> i just started crying because ways not only at ces. but we had a booth and it was just amazing. we were doing demos and to see my kids doing demos, it was incredible. >> the press seems to love zomm. about midway through, we had so many cameras in our face, every one of the folks that were there at the table on behalf of zomm, were all being interviewed by somebody. >> what started out as one housewife's big idea rapidly became an unprecedented media sensation.